Buffer Resources Creators Share Sponsored Post Rates

Buffer Resources reported that three creators on its content team are sharing their rates for sponsored posts. The creators, who have sizable audiences on LinkedIn and other platforms, have been taking brand deals since 2025 and have learned how to determine their rates through trial and error. Their experiences can help other creators who are unsure of how to charge for sponsored content.

The three creators, Kirsti Lang, Sabreen Haziq, and Tamilore Oladipo, have worked with over 50 brands and have developed different methods for determining their rates. They emphasize that follower count is not a reliable pricing formula and that format and production time are more important factors. For example, a short video can cost $900 to $4,000, depending on the production involved.

Kirsti Lang, who has 16K followers on LinkedIn, prices her content based on her time. She has a limited amount of time to devote to content creation and charges accordingly. Her short videos take around 11 hours to produce, which works out to roughly $80 to $110 per hour. She has been paid up to $2,400 for a high-production YouTube video with perpetual usage rights.

Sabreen Haziq, who has 36K followers on LinkedIn, prices her content based on the production involved. Her short video range is wide, from $1,500 to $4,000, depending on the complexity of the video. She has worked with close to 40 brands on roughly 100 sponsored pieces and has learned to protect her audience on different channels.

The creators emphasize the importance of charging separately for usage rights, exclusivity, and extra revisions. They also recommend raising rates when there is proof of strong engagement or brand performance. Additionally, they suggest asking questions before quoting a price, such as which platforms the brand wants to use and what the timeline and deliverables are.

The rates shared by the creators can serve as a baseline for other creators to determine their own pricing. However, the creators note that their rates are not set in stone and can vary depending on the brand and the project. They also emphasize the importance of being selective about which brands to work with and prioritizing their own time and energy.

Overall, the experiences of the three creators on Buffer's content team can provide valuable insights for other creators who are looking to monetize their content. By sharing their rates and pricing strategies, they hope to help other creators navigate the complex world of sponsored content.