Edition of Wednesday, October 7, 2026

The NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong

The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw right through it.

Leatherback is now Foren. The name was the last thing to change

How to raise your Series A: what investors want to see from you

Inheritances Can Shatter Families. Could a Therapist Help?

As the country faces the greatest wealth transfer in history, some people are turning to therapists to help them pass on their assets in a way that preserves harmony.

She Quit Her 6-Figure Amazon Job at 5 Months Pregnant to Launch Her Own Business: ‘Massive Opportunity Ahead of Us’

Torrendell says her 20-year career, which included stints at Apple and Meta, taught her to recognize signals about the next big thing before they became obvious to everyone else.

AEO for content marketers: How to capture awareness and drive revenue with content

Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website.